We DO NOT ADVISE developing this product.

Because this product does not meet our standards, the differentiators will be LIMITED.

Read all steps beforehand to understand the timing and impact of each. There are 5 significant components(Product, Inventory Management, Listing, Advertising, and Reviews) to successfully launching a product on Amazon. Update each section's "status" as you make progress.

Product Rating Key

Competitor 1

Link: https://www.amazon.com/dp/B09ZZW2ZZH?th=1

Date: February 20, 2024

Revenue: $91k

Price: $39.99

Features: Extended 100+ Foot Range - Toy Gel Blasters with Water Based Beads - Semi & Automatic Modes with Powerful 170 FPS - Outdoor Games & Toys - Ages 14+

INSERT reference PICTURE

Competitor 2(optional)

Linkhttps://www.amazon.com/dp/B0BS59Q6WC?psc=1

Date: February 21, 2024

Revenue: $92k

Price: $74.99

Features:

• I would ideally want this variation because there were multiple top-selling listings. But we were unable to source so well use the pistol version.

INSERT reference PICTURE

Competitor 3(optional)

Link

Date:

Revenue:

Price:

Features:

INSERT reference PICTURE

• [x] Identify Main Keyword
• Usually, at the beginning of the title
• Double-check by searching on Amazon and checking competitor listings

Phase 1 - Product Development / Inventory

1) Product Research

Amazon Keyword Search Results Link

https://www.amazon.com/s?k=gel+blaster&crid=1B7PFXXPRPKP9&sprefix=gel+blast%2Caps%2C382&ref=nb_sb_noss_2

Category Criteria

• INSERT Screenshot from Google Trends or Keyword Search Volume

• [x] Not seasonal
• [x] Not easily broken (example: glass, mirror, acrylic)
  • HARD RULE primary material cannot be breakable
  • It can have small parts (small light bulb, small kids mirror)
• [ ] Not electronic (there can be exceptions but need to calculate for 12% returns)
  • HARD RULE primary function cannot be electronic
• [ ] Not trendy (there can be exceptions but high-risk product type)
  • No high sales spike in the past 6 months
  • HARD RULE to cancel product concept
• [x] “Amazon Basics” brand does not sell this item.
• [x] Top 3 listings do not contain the word “patent.”

Sales Data

Sales Data during Q4 are always higher. Make sure to review historical sales during Jan-Sep.

• [x] Remove ALL INCORRECT and “SP” (Sponsored Products) from Amazon software data.

Sort by Revenue then Insert Screenshot of Product Data Summary

Save Amazon Data Scrape Here

Search(gel-blaster)-46-US-20240220.xlsx

Monthly Niche Revenue: $791k

• [x] $200k minimum monthly niche revenue

Avg. Revenue: $19k

• [x] $5k minimum Avg. Revenue

Avg. Price: $30.36

• [x] $25 minimum Avg. Price (could create a multi-pack)
• $30 minimum, $45 ideal, $40-60 common range
• Max price of $150

What is the ideal price: ???

• Take the average price of the top 3 competitor product

OPTIONAL What are the best selling variations?

• INSERT variation sales data

  • Select the listing with a variation and the highest revenue. Sort by review percentage, then screenshot.

  

Competitor Analysis

• [x] Top 2 sellers do not own 50% of the market revenue within the top 10 listings
• [ ] One brand does not hold the top 3 revenue listings
• Avg. Review Ratings: 4.2
• [x] 600 or less Avg. Ratings
  • HARD RULE In the top 12, competitors cannot contain more than 4 listings with over 1500 reviews
• Avg. Number of Ratings: 574
• Top 3 Competitor Listing Review

Search Volume and Ads

Save Amazon KEYWORD Data Here

KeywordMining-US-gel blaster(1455)-20240220.xlsx

Insert Screenshot of Keyword Data of most relevant keywords (+80%)

• [x] 10k search volume to relevant keywords
• [ ] Average CPC less than $1.25 (for higher ticket items, goes to $1.5 max)

Estimated Profit/Margin

Initial Product Differentiation

2) Sourcing and Samples